interzum 2015: That was excellent!

interzum in Cologne closed on 8 May 2015 with excellent results. More than 57,500 industry visitors from 143 countries (an increase of 8.5 percent) made for an outstanding atmosphere at the exhibitor stands. "The increase in visitors did not just reflect the appeal of the innovations and solutions showcased by our exhibitors but also emphasises the importance of interzum for the industry. There is no other event in the world which generates as much important momentum for this industry, in terms of both innovations presented and actual business conducted, as interzum does," said Katharina C. Hamma, Chief Operating Officer of Koelnmesse, in summary. interzum thus seamlessly ties in with the outstanding results of ORGATEC, imm cologne and LivingKitchen and Koelnmesse underlines its position as the leading exhibition location worldwide for furniture and interior design.
With 41,000 visitors from abroad (an increase of 17 percent), interzum 2015 was once again a very international event. For one, there was a significant increase in visitors from Europe, from Italy in particular, as well in the traditionally strong showings from the UK, Spain, the Netherlands as well as from Poland. In addition, there was also a considerable increase in fair guests from Asia, particularly from China. Visitor figures from the USA (up 25 percent), South America (up 21 percent) and India (up 34 percent) also displayed an impressive upswing.
 
The atmosphere at interzum was one characterised by business and networking. The exhibiting companies unanimously reported excellent contact with representatives from all sales channels - at a very high level. This was confirmed by the preliminary visitor survey: almost 64 percent of visitors questioned revealed that they were either sole or joint decision-makers when it comes to purchasing and procurement decisions within their respective companies. Based on the excellent atmosphere at interzum, post-fair business is generally expected to be good.

For Senoplast the participation at interzum 2015 was a great success-the design of the booth (already shown at ZOW in February) attracted lots of visitors and many customers found their way to the high-gloss booth made of senosan^®. Compared to the ZOW trade show in February with ca. 70% - 80% German visitors, the interzum attracted many international guests: especially visitors from Great Britain and Turkey as well as many visitors from India came to our booth.

In total we could welcome about 200 visitors and we had many intensive and interesting discussions so that we are looking ahead optimistically.

We would like to thank all our visitors for the interesting discussions and the interest in our senosan^® products.

Your team from the furniture division